Tool · Competitor Analyzer
Compare your domain against competitors and uncover keyword gaps, content opportunities, backlink targets, and traffic trends — all in one professional dashboard.
Add your domain and at least one competitor to uncover keyword gaps, content opportunities, and backlink targets.
Tip: pick competitors who already rank for your target keywords \u2014 not just brand rivals.
Short primers on getting the most out of competitor SEO research.
We map keyword overlap, identify what your competitors rank for that you don't, and surface the topics and backlinks behind their growth so you can prioritize moves with the highest payoff.
Sort by opportunity score: a high score means strong volume, low difficulty, and at least one competitor already proving search intent — the fastest path to incremental traffic.
Sites that already link to multiple competitors are warm prospects. They publish in your niche and have shown willingness to link out — a much higher hit-rate than cold outreach.
Don't copy individual posts. Identify topic clusters competitors dominate and build a hub page plus supporting articles. Cluster depth signals topical authority to search engines.
Re-run competitor analysis every 4–6 weeks. Track competitor watchlists in Pro to get notified when rankings shift, so you can react to opportunities while they're still open.