Keyword Research Methodology

Search intent

Every target query is classified by intent (informational, navigational, transactional, commercial) before content is planned.

Topical authority

We map clusters of related queries to a coherent body of work rather than chasing isolated head terms.

Semantic relationships

We design content around entities, sub-topics, and questions a knowledgeable expert would naturally cover.

User needs

Final scope is shaped by what users actually need to accomplish — not by keyword volume alone.

What we do not recommend

Keyword density targets, exact-match repetition, and tactics that prioritize machine pattern-matching over readability.