Analytics & Measurement Guide

Traffic interpretation

Sessions, users, and pageviews are sampled, deduplicated, and filtered differently across tools. Always cite the tool and date range.

Conversion analysis

Define conversions before you measure them. Track the full path, not just the last touch.

Limitations

• Consent management and tracking prevention reduce observed traffic.
• Server-side and client-side measurement disagree by design.
• AI answer engines often consume content without sending a click.

Attribution

Single-touch attribution under-credits awareness channels. Use multi-touch or modeled attribution when decisions depend on it.