Technical SEO Methodology

Crawlability

We verify that important URLs are reachable, that robots.txt does not block valuable paths, and that crawl budget is spent on canonical, indexable pages.

Indexing

We audit index coverage, duplicate content, canonical tags, and noindex usage to ensure each URL has a clear indexing intent.

Core Web Vitals

LCP, INP, and CLS are evaluated against current Google thresholds for both mobile and desktop, using field data where available.

Structured data

We recommend schema.org types that match page intent and validate against Google's Rich Results Test.

Canonicalization and redirects

One canonical per resource. Redirect chains are minimized; 301s are preferred for permanent moves.

XML sitemaps and robots.txt

Sitemaps reflect the canonical, indexable surface of the site. Robots.txt is used to manage crawl, not to attempt deindexing.