SEO Trust Center
Webmaster Best Practices
The hygiene that keeps a site eligible to rank.
- Verify your site in Google Search Console and Bing Webmaster Tools.
- Maintain an accurate XML sitemap and a sensible robots.txt.
- Serve HTTPS everywhere and avoid mixed content.
- Use canonical tags consistently.
- Keep a clean, deduplicated URL structure.
- Monitor Core Web Vitals and fix regressions promptly.
- Set up structured-data validation in CI where possible.
- Document redirects and avoid redirect chains.
- Review crawl errors and index coverage weekly.
Last updated: June 2026 · See the SEO Trust Center for related policies.