Campaign Attribution Workspace
UTM Builder + Attribution Intelligence
Build, validate, and organize UTM-tagged URLs for Google Ads, Meta, email, SEO and affiliate campaigns. Save reusable templates, generate in bulk, and keep your analytics clean.
Marketing workflow presets
One-click source + mediumContinue your campaign workflow
UTM tagging is one step. Pair it with keyword and content workflows to close the attribution loop.
What are UTM parameters?
UTM parameters are small tags appended to URLs (utm_source, utm_medium, utm_campaign, utm_term, utm_content) that analytics platforms read to attribute traffic to a specific source, channel, or creative. They are how you separate Facebook paid social from organic, or a newsletter blast from a paid ad.
UTM naming best practices
Stay lowercase. Use hyphens to separate words. Pick a small taxonomy for utm_medium (cpc, email, paid-social, referral, organic) and never deviate. Reserve utm_campaign for the promotion or launch, not the channel. Document your conventions so the whole team tags consistently.
Common UTM mistakes
Mixing capitalization (Facebook vs facebook creates two rows in analytics). Using spaces. Tagging internal links (it overwrites the original session source). Forgetting utm_medium. Inventing a new medium for every campaign instead of standardizing.
Campaign attribution explained
Attribution is the link between a click and a business outcome. Clean UTMs make the click side of attribution trustworthy so dashboards, reports, and ROAS calculations actually mean something. Garbage tags in, garbage decisions out.
Yes. You can build, validate, and copy UTM-tagged URLs without an account, and save up to 5 campaigns locally.
Tag external campaigns (ads, email, social, affiliates). Never tag internal navigation — it resets the original session source in analytics.
Bulk add and CSV export are available now. CSV import and project-synced libraries unlock on the Pro plan.
Organic traffic doesn't need UTMs, but launches, newsletters, and partnerships do — and a clean tagging system makes your SEO reporting comparable to paid.