SEO Trust Center
Search Console Guide
Using Google Search Console as a primary source of truth.
Search Console exposes how Google actually crawls, indexes, and ranks your site. We recommend it as the first analytics surface for SEO operators.
Core reports
- Performance: queries, pages, impressions, clicks, CTR, position
- Pages: indexed vs. excluded URLs and the reasons
- Sitemaps: submission status and discovery rate
- Core Web Vitals: field data for LCP, INP, CLS
- Enhancements: structured-data validation
How to use it
Cross-reference Performance with Pages to find indexed-but-not-ranking content, and to find ranking-but-not-indexed regressions.
Last updated: June 2026 · See the SEO Trust Center for related policies.