Keyword research frameworks that scale
A practical framework for going from a blank doc to a 12-month editorial calendar in an afternoon.
Step 1 — seed expansion
Start with 5–10 seed keywords drawn from your product and your customers' language. Run each through our Keyword Research tool and collect every related term with monthly volume above 100.
Step 2 — intent buckets
Tag each keyword by intent: informational, commercial, transactional, or navigational. Informational keywords feed your blog. Commercial keywords feed comparison and alternatives pages. Transactional keywords feed your money pages.
Step 3 — clusters
Group keywords by topical similarity. A single cluster usually maps to a single piece of content. The pillar piece targets the head term; the cluster pieces target the long-tail.
Step 4 — prioritization
Score each cluster by (Volume × Intent weight) ÷ Difficulty. Tackle the top decile first. Re-score quarterly as you build authority.